Learning All About SEO

Starting a business has always been very difficult, but today you are not only competing locally you now have to worry about competition from overseas. This is because the internet has made it possible for people to do their shopping online from companies on the other side of the world. Although you may have a really good product, or a lot of quality information to give out, if you don’t rank high on the search engines then nobody will find you!

So you want to learn all about SEO and don’t know where to begin, right? For the most part, SEO is very tricky and only people willing to commit full-time to it will succeed in understanding how to be a master at it. The reason for this is that a lot of search engine optimization is about trends. What is hot right now and do you have relevant information on your website that people need?

To get a better idea about SEO since you are probably wondering why your website isn’t moving up the rankings, take a look at your competition to see what they are doing. Look at their website, see how it is structured and what words they use. Keywords are very important because that is what people use to find your website.

You have to optimize your website for the search engines by having relevant keywords that people are searching for. If you don’t have the right keywords, then nobody is going to be able to find your site. Instead, you will get people who have no interest in the products and services you sell because you have the wrong keywords.

A great way to learn about SEO is to hire a full-service marketing agency who specializes in website development. These are the professionals and experts that spend their days creating websites specifically to help their clients develop a strong presence on the internet. Don’t be afraid to ask them questions about how they plan on optimizing your website.

If you want to learn on your own the best way is to read as many online tutorials as possible while tinkering with your own website to see what works and what doesn’t. Believe it or not, but a lot of the SEO learning process is really about trial and error. That is how many skilled SEO professionals learn themselves because the search engines are constantly changing their algorithms and how they go about ranking websites. For an up to date strategy then check out http://www.gotchseoacademy.com/, the academy really sets you up for instant success after graduation.

As you can see from above, there is no easy way to learn SEO. It is something that is forever changing, but one thing is certain if you have quality products and services to offer, plus a strong social media presence, eventually you will move up the search engines.

Should Businesses Care About Grammar, Spelling Or Punctuation?

Image of two successful business partners working at meeting in office

So Tesco has finally bowed to the weight of complaints about its ‘ten items or less’ checkout signs and will be changing them. Some of us will be very happy about that. Others will be in the ‘who cares?’ camp.  It’s not like everyone is a Web Design St Louis company, a copy writing expert, or a programmer in San Francisco who have time to actually think about these kind of things or involved in this hemisphere of work.

At university one of my linguistics tutors instilled in me the idea that language change is inevitable. A truly academic approach to the subject does not involve value judgements about what constitutes correct or incorrect language use.

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Not only that, but the grounds upon which we criticise English language (mis-)use are often bogus, thought up by prescriptive Victorians trying to make English fit the Latin mold, much like left-handers used to be forced to write with their right hands.

So when people moan about split infinitives, ‘might’ versus ‘could’, ‘hopefully’ versus ‘I hope’ and so forth, I try to stay out of it, not always successfully. Although the ‘its/it’s’ problem has allegedly improved over the last 30 years, it still slaps me in the face on a daily basis.

What’s acceptable in these days is vastly different to even, say, 20 years ago. Copywriter Leif Kendall recently commented on how the formal style of business letters has relaxed and how the written word resembles the spoken more often than not.

So what about spelling? There are some who want the English spelling system abandoned in favour of something where words are written as they sound. With my ‘judgemental’ hat on I would say that people are less able to spell these days, from the evidence all around us. Apparently, spelling is just more difficultthan it used to be!

From a business point of view, there can be no excuse for consistently poor spelling: why was the copy not proof-read? OK, so typos do slip past more than one pair of eyes from time to time. But spelling or punctuation mistakes aren’t always typos: they are often just mistakes. And when a business is this sloppy in its own presentation, what kind of service is it likely to deliver?

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Personally, although Tesco changing its signs won’t make me shop there, I do welcome it. Just a shame they couldn’t go the whole hog and change to ‘Ten items or fewer’.

Looks like ‘fewer’ is on its way to that great rubbish dump of unloved words in the sky. Alas!